How to Really Start an Event Management Business (Without Losing Your Mind)
Step-by-step guide to launch your event management business, from market research to pricing, branding, and client acquisition.
Thinking about diving into the event management world? You’re not alone—and for good reason. It’s one of those rare industries that blends creativity, logistics, and human connection. Whether it's planning weddings that bring families together or organizing conferences that spark big ideas, there's something truly powerful about making moments happen.
But let’s be real—getting started can feel overwhelming. That’s why this guide isn’t just about the “business” side of things. It’s about building something meaningful, step by step, with a little heart and a lot of hustle.
Why It Is Actually a Perfect Time to Start
Here’s the deal: people want to gather again. After years of Zoom fatigue and social distancing, the event industry is roaring back—and not just in a small way. Global reports show it’s expected to grow over 6% every year through 2030. That’s massive.
And it’s not just weddings and birthday parties. Businesses are back to hosting team-building retreats, client dinners, brand launches—you name it. In fact, close to 90% of companies say in-person events are now a must for employee engagement and customer relationships.
Translation? There’s room for you.
7 ways you can get your Business Up and Running.
Step 1: Really Get to Know Your Market
Start by figuring out what type of events light you up—and where there’s a real need. You might lean toward high-end weddings, corporate workshops, nonprofit galas, or even hybrid events that blend online and offline experiences.
Then do some detective work. What’s already out there in your city? Which services seem overbooked? Use simple tools like Google, local business directories, or even Instagram to scope out the scene. You’ll start seeing gaps you can fill—and that’s where your opportunity lies.
Also, peek at how others are pricing their services. Event planners typically charge anywhere from $75 to $250 per hour, depending on experience and the market. That range can help you avoid underpricing right out of the gate.
Step 2: Make a Business Plan You’ll Actually Use
No need to overcomplicate this. Your business plan is just your roadmap. It should cover:
- What kinds of events you’ll take on
- How you’ll price things (hourly? packages?)
- What you expect to earn and spend in year one, two, and three
This isn’t just for investors—it’s for you, so you don’t feel like you’re winging it every step of the way.
Step 3: Handle the Legal Bits Early
We know—this part isn’t the most glamorous. But it is important.
First, choose your business structure. A sole proprietorship is easy to start but doesn’t protect your personal assets. An LLC, on the other hand, gives you a safety net and tax flexibility. Most planners end up going with an LLC.
Follow Up by Researching Local Licenses and Permits. You’ll likely need:
- A business license
- Vendor permits if you serve alcohol or food
- General liability insurance (usually between $1M–$2M coverage)
Step 4: Build a Toolkit That Keeps You Organized
This is where you’ll thank yourself later. Invest in tools that simplify your work.
- For planning: Trello or Asana can help you keep track of tasks.
- For visuals: Canva and Adobe Express are great for mood boards and social media posts.
- For ticketing: Try Eventbrite or Brown Paper Tickets for public events.
Also, build a reliable vendor list—caterers, AV teams, florists, decorators, and licensed security. When you're in crunch time, having solid people you trust is everything.
Step 5: Your Brand Is More Than Just a Logo
It’s your vibe. Your energy. What people feel when they visit your website or see your Instagram.
Start with a clean logo that matches your style—maybe modern if you’re targeting tech events, or elegant and classic for weddings. Choose brand colors that evoke trust (blue) or excitement (red)—whatever reflects your personality and niche.
Your website should be simple but stunning. Make sure it includes:
- A photo gallery with at least 10 polished images from real or mock events
- Rave-worthy testimonials
- SEO-friendly service descriptions (so people can find you!)
Step 6: Getting Clients (Even When You’re Just Starting Out)
There are two parts to this: digital marketing and good old-fashioned networking.
Online, make sure you’ve claimed your Google My Business listing—it’s free and helps you show up in local searches. Share visual inspo on Pinterest and reach out on LinkedIn, especially if you’re eyeing the corporate crowd.
Offline, go where the action is. Join your local Chamber of Commerce. Attend bridal expos or industry mixers. Your next client might just be a fellow vendor—or a friend-of-a-friend who heard you're the go-to planner in town.
Step 7: Nail Your First Event (So They’ll Rave About You Forever)
Before the big day, get everything confirmed in writing. Ask for a deposit—usually 25% upfront—and make sure vendors know their timelines at least three days before the event.
After the event, send heartfelt thank-you notes within 48 hours. Ask clients if they’d be open to leaving a Google review. Most will say yes if you ask kindly and make it easy.
Finding a Pricing Model That Makes Sense
There’s no one-size-fits-all when it comes to pricing. But here are two popular models that work well:
- Percentage of Budget: You charge 10–20% of the client’s total event spend. This works great for weddings or high-end parties.
- Flat Fee + Expenses: More predictable and transparent—especially good for corporate events.
To give you an idea, wedding coordination often runs between $3,500–$8,000, while a corporate conference might cost $5,000–$15,000, depending on complexity.
Avoiding the Pitfalls That Trip Most New Planners
One big mistake? Undercharging.
According to IBISWorld, nearly half of new event planners shut down in the first 18 months—and low pricing is a top reason why. Always include at least a 25% buffer for unexpected costs and aim for a 15% profit margin.
Another misstep? Skipping contracts. Every single event should have one. Tools like HelloSign make it easy to include things like force majeure clauses and clear payment schedules. Protect your work—and your peace of mind.
Growing Beyond the Solo Stage
Once you’ve done a few events and have consistent inquiries coming in, it might be time to build a small team. Start simple:
- Bring on freelance event assistants at $20–$35/hour
- Hire a part-time social media manager to keep your online presence sharp
Want to offer more premium packages? Add services like sustainable event consulting or cutting-edge tech like AI-powered attendee matching. (Yes, that’s a thing—and clients love it.)
Quick Answers to Common Questions
Do I need a certification to be an event planner?
Nope—but having a credential like Certified Meeting Professional (CMP) can boost your credibility and help you land bigger clients.What if I get a high-maintenance client?
Happens to the best of us. Set expectations in writing, offer a few compromise options, and always keep communication clear and respectful.Final Words From Someone Who’s Been There
Starting your own event management business is exciting—but it’s also real work. Begin small. Offer to coordinate a pop-up market, a friend’s baby shower, or a school fundraiser. Document it all. Build your reputation.
The average planner brings in around $52K a year, with the top folks earning six figures. But more than the money, it’s about building something you love—one memorable event at a time.
And if you stay curious, adaptable, and willing to learn? Then Sky is the Limit.